Navigating Law in the Social Media Era: A Conversation with Professor Maikieta Brantley

In the second episode of Season 6, we sit down with University of Houston Law Center Professor Maikieta Brantley. Emphasis Added hosts, Graysen Mechler and Geoffrey Okolo, begin the episode by exploring Professor Brantley’s journey to becoming a lawyer and eventually transitioning into academia. 

A significant portion of the conversation focuses on Professor Brantley’s large social media following and her dual role as a law professor and an influence. She discusses how she became involved in social media, its impact on modern law, and the balance between her online presence and academic responsibilities. The episode also delves into Professor Brantley’s research revolving around the intersection of the law and social media. She then offers insight into how brands and platforms handle FTC disclosure requirements, and whether guidelines are enforceable.

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Chapters

• 0:00 Introduction
• 1:20 Professor Brantley's Background
• 5:38 Decision to Teach and Teaching Fellowship
• 11:30 Professor’s Brantley Start with Social Media
• 14:49 The Title “Influencer” in Professor Brantley’s Eyes
• 15:54 Tension in Being a Professor and Influencer
• 20:28 Professor Brantley’s Research in Social Media
• 25:23 Tips for Influencer Contracts
• 27:10 Understanding Influencer Contracts and the Dispute Resolution Process
• 31:15 Transparency around Influencer Compensation
• 32:24 Case Law for Social Media Disputes
• 35:07 Disclosure and FTC Requirements
• 38:15 Plausibility of FTC Enforcement